The Thought
What makes us different
At the heart of Titru lies a four-day infusion and extraction technique. Rooted in Kannauj's 2,000-year-old tradition of essential oil making, it focuses on unlocking the most potent compounds from every herb.
By slowly infusing botanicals into pure oils for over four days, we extract more of what makes each ingredient effective, creating formulations that are richer, more concentrated and better absorbed by the skin and scalp.
The result is a product that delivers deeper nourishment, lasting results and a ritual experience rooted in both tradition and craftsmanship.
Our Philosophy
Why I started Titru
I left working with celebrities to make luxury oils from Indian-origin ingredients.
India grows some of the finest raw material in the world — Kannauj-distilled botanicals, cold-pressed oils, ingredients the global luxury houses quietly buy from us and sell back at ten times the price. We stopped exporting the good stuff and started bottling it ourselves.
Every Titru oil is formulated in a lab and clinically tested before it reaches a bottle. Then it's made by the deg-and-bhapka method in Kannauj — slow, copper, hours not minutes — at our UP AYUSH-certified facility, by a team of women in Prayagraj.
Modern first. Tradition only where tradition is genuinely better.
— Chitra, Founder
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